While the marketers know this - and have known since they discovered Bernays and apparently have decided that these days you can admit anything and nobody will give a flying rats ass - mainstream economists arent going to let the real world intrude on their beautiful and personally lucrative theories requiring perfect information, ultra-rational consumers, and a frictionless world. The assumptions that have traditionally informed brands about consumer choices have changed, Timm says, and marketers now know people are not rational and do not make rational decisions but make emotional decisions that are context dependent. KFC is aiming to create that context. ... KFC is now looking to connect with [consumers] on an emotional level rather than appeal to the rational side of their brain.
Posted on: Sun, 11 Jan 2015 17:40:53 +0000
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