"While the project has meet-cute power enough (times 40) to make one wonder about a posthumous Nora Ephron hand in it, what all the hype and pitchforks may have missed is that it’s also a legitimately novel stab at storytelling in the digital age." - "The results unfurled not unlike episodes of The Bachelor--after the fact, and one morsel at a time, so that fans anxiously waited for each new installment of relationship confessionals--only in the aesthetic of design professionals. Goodman and Walsh commissioned colorful, GIF-ed out pieces of typography from friends, and outfitted the site with illustrations, photos of relationship souvenirs, and, perhaps most tellingly of the times, screenshots of text messages. It all makes for incredibly voyeuristic, potent storytelling. The narrative lives in what’s essentially the lowest-budget platform out there (a blog), but it still had around 300,000 fans tuning in daily, with the kind of fervor usually reserved for television."
Posted on: Wed, 11 Sep 2013 21:36:13 +0000
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