Who knew a perfume could serve as platform for political activism? Many people realize that a fragrance is like a bouquet of olfactory symbols, usually along the lines of aspirational representations. Most often a perfume aspires to irresistible seduction or puts you on the waiting-list for upward social mobility and sometimes, but much less often so, expresses a hopeful political message. Sean Combs will launch a new perfume for men called I Am King in December 2008, first in the US and UK. Before anyone starts thinking it is all about diva P Diddy, Combs makes sure to stress that the name of his new fragrance is a mantra of self-affirmation, a reflection of politico-social ambitions and especially aimed at African-American and Latino men, You have to look at all of the images they have out about African-Americans, said Combs. So when you see this image, you need to understand its bigger than the fragrance, its bigger than me. When a young African-American male or a young Latino male sees this image, they see this elegant sophistication and they see I Am King next to it -- it hits their senses and they believe; thats what motivates me when Im taking the pictures....
Posted on: Sat, 15 Mar 2014 01:25:32 +0000
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