Why Failure Drives Innovation Silicon Valley is populated with people who fear sitting on the bench while someone else scores with a great idea, says Professor Baba Shiv. How people approach failure is a key to success, he argues. by Baba Shiv, Sanwa Bank, Limited, Professor of Marketing Illustration for failure research"Failure" is a dreaded concept for most business people. But failure can actually be a huge engine of innovation for an individual or an organization. The trick lies in approaching it with the right attitude and harnessing it as a blessing, not a curse.
Posted on: Sun, 28 Jul 2013 09:21:09 +0000