Why Is Brand Identity So Important? This brilliant article written by Rachel Pannullo for Social Media Today, explains exactly why creating a unique and consistent brand identity is so important to present your promise, to attract a tribe of loyal customers and fans, and, most importantly to earn credibility for what you represent and what you do. Rachel rightly says that many companies communicate their brand identities cohesively and intelligently across all social platforms and asks what are some of our favorites are so please feel free to share yours here. My question, however, would be: Does the way you communicate your brand identity across multiple social platforms match the reality of what you can deliver? It could be that by neglecting to spend time on this mission critical aspect of social media, you are inadvertently turning people away and preventing them from gaining benefit from your amazing insights, knowledge, experience and service. Reviltalising the way you present yourself online can literally make all the difference. click-to-read-mo.re/p/3YDv
Posted on: Wed, 13 Nov 2013 11:21:53 +0000
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