Why Mobile Billboard? Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness. -The Point of Purchase Institute, Washington, D.C. In the out-of-home advertising industry, mobile billboard displays are the most effective form available boosting product and name recognition fifteen times greater than anything else available!.-The European Outdoor Advertising Association, Zurich, Switzerland Our study measured consumer awareness and sales between static billboards, mobile billboards, and no billboards. 43% of the respondents recalled the static billboards over no billboards. However, 94% of the respondents recalled the mobile billboard, but in addition, 80% recalled the specific advertisement. Of even greater importance, static billboards resulted in an increase of sales of 54%, but mobile billboards resulted in an increase of sales of 107%! - Product Acceptance and Research, Inc. Washington, D.C.
Posted on: Tue, 18 Nov 2014 22:50:48 +0000