Why investing in an ongoing SEO strategy is the smart way to go Most everyone seems to understand the importance of SEO—what business with a web presence does not long to be at the top of the first page in a search result? While the desire to be at the top of the results listing is shared by many, the way to get there is something that seems to split businesses into two camps—those that want it quick and easy and those willing to invest and look at the long term. Tactics and strategies Ian Lurie, a well-known SEO expert, believes that the biggest reason for mistakes in SEO is due to believing that SEO is only a tactic. “It’s not,” says Lurie. “It’s a strategic approach to marketing online.” What’s the difference between a tactic and a strategic marketing approach? A tactic is typically something you do one time. Once the tactic has been completed, most people completely forget about it as time passes as it is rarely revisited. A strategy, on the other hand involv
Posted on: Fri, 22 Nov 2013 16:28:56 +0000
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