Why is YouTube scared of the big bad Vessel?By Hugh Langley You might think YouTube is confident on its throne of web broadcasting dominance, but apparently thats not the case. Hulu exec Jason Kilar is working on a rival called Vessel, and the service is allegedly offering up some rather tasty deals to lure over aBy Hugh Langley You might think YouTube is confident on its throne of web broadcasting dominance, but apparently thats not the case. Hulu exec Jason Kilar is working on a rival called Vessel, and the service is allegedly offering up some rather tasty deals to lure over a number of YouTubes biggest stars.Sources speaking to the Wall Street Journal say that YouTube has been in a fire drill attempting to keep a hold on its star performers with the promise of lucrative bonuses, while Vesell has been aggressively pulling them the other way.Vlog offVessel is believed to be launching by the end of the year, which obviously doesnt give it very long. The service has allegedly told creators that itll offer a better environment for their content than YouTube currently does. Itll also offer up money to vloggers in advance, the sum of which will depend on the stars popularity on YouTube.But its not the only one on the prowl for talent. YouTubes actions are also a response to Facebook, which too has been trying to poach stars from the broadcast giant in recent months.Were in the process of contacting a number of sources regarding the matter, and well update when we learn more.Could YouTube Music Key help the service retain its dominant grip? ift.tt/1gB4pon
Posted on: Mon, 08 Dec 2014 14:33:37 +0000
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