Wild Cherry Pepsi Gets Marketing Push for First Time in - TopicsExpress

Wild Cherry Pepsi Gets Marketing Push for First Time in Years. For the big soda companies, its become necessary to latch on to and aggressively market any bright spots. So when PepsiCo noticed Wild Cherry Pepsi outpacing the category, it set about creating a robust marketing plan to support the cola, even though it controls just shy of 1% of the soft-drink category. When you see that kind of sunshine, you have to step on the gas, said Lou Arbetter, senior director-marketing at Pepsi, adding the brand is popular with millennials and multicultural consumers. It was an opportunity to coordinate a full media-to-shelf marketing plan. #WildCherryPepsi #PepsiCo #SoftDrink #Millennials #BrandMarketing #Masterbrand #MultipleBrands #YouTube

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