With an increasingly competitive market and more options than - TopicsExpress



          

With an increasingly competitive market and more options than ever, official team and franchise websites have doubled down on their most useful assets β€” exclusive video, interactive applications, and social media β€” to remain relevant in the digital sports conversation. Historically, sites like NFL and its franchises served as a platform to sell tickets, jerseys, and keep fans informed at the brand level, working to sell the brand rather than inform the customer. But the sports fan in 2014 simply demands more. Read on to understand what the best teams are doing to win: bit.ly/1lzO2LQ
Posted on: Fri, 29 Aug 2014 14:30:00 +0000

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