World of Marketing is having lack of Marketing. Once upon a time during journey started conversation with the personality traveling with me, adjacent to my seat. Started conversation, and in interaction when ask about my profession, very enthusiastically started my communication as mark-key-things, marketing. Like my creative & innovative culture, after listhening of half an hour of my transformation - script, when turn to ask her about the profession replied me as the Professor of Marketing Feculty in Harward, my visionary baloon get drain. Visitng the country to preside the Marketing Seminar conducted by the chamber of commerce. But the way of motivation to an extent taking notes and smiling show the characters of this subject of science. In this journey the two factors corporated me are, first without proper introduction if you persued your message, later encounter you on your lack of information. When you counter the counterproductivity youll be shocked in surprise of your conduct. But the marketing culture is in itself a science, where time & again conduct compatible exercises to compete the cultural conduit. The subject incorporated to drive the concept of marketing, how its perceive in perseverence, specially in all leading manufacturing countries this concept develop its products into profitibility, as due to the cultivation of its technology persuits in the market to drive its needs. Almost its visible, how this science supported the new-generation products into the market with best-practices of the product cultural introduction to create huge demand & supply in the market chain. The countries not indulge in global marketing is lack of understanding to know how well this culture - cultivate the product in the market for profitibility. As the manufacturing countries need healthy marketing due to create demand & supply chain, as production bring profitibility. Without deep penetration in the market-place, and intensive distribution to the target audience, you cant progress. This need lot of information about the competitive market structure to meet with the standards and technology in place to show your workable price to conduit your service. Generally the third world countries, whos slowly advancing to the manufacturing sector, irrespective of all the strength of material to produce the product - productively fails to accomplish the global market - due to lack of market information, shortsighted to the local-requirements competing with global giants. To certain extent due to the material chain or govenment subsidies to promote industrial growth compete - but not lead a marketeer. The challenges is the concept of marketing is diluted in the division of sales, most of the divisions in this countries is establish the divisions as sales & marketing, the department responsibility is to sell the product before it incarnation of the market knowledge thoroughly. This gap of global partnership in culture and collaboration is creating difficulties in progression to advance. As being in the marketing side in Jeddah - K.S.A., for a period of three-decades realize how backword the countries having the wealth of industries fails to produce - products, even the by product of petro-power i.e. plastics as feed stock unable to establish in the global partnership. The collaboration of the world market without this marketing science is not possible, to get penetration they need vision to compete with right tools of marketing research sciences to show our power of industries. The world economy is technological base and without its demarkation nothing will-be possible.
Posted on: Sun, 09 Mar 2014 21:11:49 +0000
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