Worlds costliest Ad: $33million campaign This 4 minute ad for the signature Chanel 5 perfume was directed by Baz Lurhrmann in the year 2004. He was also known for being the director of the famous movie – “Moulin Rouge “It features Nicole Kidman who was also in his movie and even the screenplay and visuals of the ad resembles the movie. This 2 minute ad was made in Australia and costed an approximate $33 million. The ad shows Nicole Kidman running in the middle of the streets to get a cab and reach the man who doesn’t know about her celebrity status. After a secret affair with him, she retreats to her glamorous life of showbiz. The paparazzi is constantly clicking pictures as she walks up stairs, gazes at life-size letters at the top of a building which spells out COCO CHANEL with the love of her life standing beside it. They exchange smiles and the camera zooms in to credits. The production cost was extremely high reason being the fact that Nicole Kidman was paid a whopping $5,000,000 for her tedious four days of shooting.
Posted on: Thu, 22 May 2014 16:46:31 +0000
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