Writing Emails that Get Results Can the structure of an Express Email Marketing® campaign contribute to its success? Do keywords or phrases help? Should you always tell the truth? Yes. Yes! Yes!!! Most of us are not marketing experts. And the good majority of us aren’t even writers. But we all have it in us to be effective communicators. Writing effective marketing emails doesn’t need to be difficult. We’re not crafting War and Peace. You shouldn’t make it harder or more complicated than it needs to be. Just keep a few things in mind and it’ll practically write itself. Tips for Writing Effective Marketing Emails It’s all about the benefits, baby. Don’t simply tell your customer you’ve got a great product for a great price. Tell them how the product makes their lives better. If it can save them time, tell them how. If it’s going to save them money or make their lives easier, tell them. What motivates you? People are moved to purchase based on four basic motivators: fear, guilt, greed, and exclusivity. Play off these motivators in your copy and let them work their magic. Example 1: If you’re selling home security systems, tap into customers’ desire to protect their family and belongings. Example 2: If rare coins are your bag, talk about the investment value and earnings potential. The truth sets you free. You can say anything in your marketing copy, but if you’re not being truthful, your profits and your business are going to be short-lived. Make it sizzle, make it sell, but most importantly, make it honest. Make it personal. It might not seem like much, but if you can drop “your” into your copy, it can go a long way to draw customers in, whether they realize it or not. And isn’t that what you want for your business? Accuracy counts. Before you consider your copy complete, read it, read it again, and then read it out loud. Have a second set of eyes look it over. Nothing is worse than writing really great copy that’s tamihsed, oops, tarnished with typos. One final bit of advice: Choose your email “subject line” carefully. This is the headline of your message. You want it to be compelling, draw attention and be interesting to your customers. Learn more about subject lines ..keep connected
Posted on: Wed, 20 Nov 2013 18:35:48 +0000
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