Yes. Its about the cars. If the is the guiding light behind - TopicsExpress



          

Yes. Its about the cars. If the is the guiding light behind Cadillac, the division is in trouble. fortune/2014/11/18/cadillac-brand-director-melody-lee/ We want to be a global luxury brand that happens to sell cars. We don’t want to be an automotive brand. Huh, what? Er, those things with four wheels, theyre cars. Try building the best cars in the world, its amazing how quickly that will make you a global luxury brand. “I don’t buy products, I buy brands,” explained Lee. “I don’t use Apple computers because they are the best computers, I use them because Apple is cool. We need to show drivers what the Cadillac lifestyle is all about.” Doomed. Doomed. Doomed.
Posted on: Fri, 21 Nov 2014 23:18:50 +0000

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