You have recently joined Ford as an economist and have been given - TopicsExpress

You have recently joined Ford as an economist and have been given the following tasks by the board of directors: Q.1 Using a PESTLE analysis highlight the factors that are relevant to Ford and identify the challenges and opportunities facing them. You should also include a brief explanation why you are doing a PESTLE analysis (30 marks). Evaluate if Ford is going to be successful in the future (30 marks). Q.2 Explain the market structure of new car sales in the UK in which Ford operates and discuss the impact this has on the performance of the company and its customers. Compare this to other market structures (30 marks). 10 marks awarded for the report structure, grammar, spelling, presentation of references and bibliography.

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