You might think my low social media interaction of late means theres something not quite right. But youd be wrong. The fact of the matter is, public image mgmt is something best left to experts nowadays. So I hired the very best PR company in the business to update my CMS and do some blue-sky thinking outside the box. In order to achieve the best ROI and enhance the UX, we did dozens of conf calls covering everything from VM to WOMM, shoptimization and fashionizing the UX through mocial and tangible USP. All this brainstorming cost a little fortune, but it was well worth it and it will be pivotal in the ability to convert the consumer to the DE brand and shift more of the FMCG I market. What did the spin doctors come up with in the end? CTNC. Communication through non-communication. Or if you prefer, do nothing. Play dead. Its a tactic used with some success by a few artists, its supposed to make people talk by increasing the mystery factor. Its not being a snob, its enhancing self-centrism they say. I guess its alright then. To make sure it is done properly the PR company hired Sir Ronan Jenkins-Waterhouse MBE, a Senior Strategy And Product Manager whos been in politics for years, the best man in the business to make sure absolutely nothing happens. I hope you enjoy the exciting times upon us. This was my last post of the old era, Ive agreed to give full control of my social media accounts to Sir Jenkins-Waterhouse MBE starting today midnight. Farewell, me friends. Going dark.
Posted on: Wed, 19 Mar 2014 20:41:58 +0000