You will learn the fundamentals of keyword research and its importance to the success of any online business presence. They will set-up A Google Webmaster Account and learn how to use the Google Keyword Tool to track and evaluate the effectiveness of all campaigns. In addition, other online tools for making the task of syndication a time saving activity. Emphasis on the need for continuous learning. Coordinating offline and online marketing activities is a dynamic and ever-changing process. Three Part Marketing Series - The Pillars of Marketing Online & Off (Dates October 4, 18 and 25) 1:00 – 5:00 pm Location: St. Lawrence County Arts Council | 315.265.6860 Academy Rooms 229 & 230 | Downtown Snell Hall | 41 Elm St | Potsdam 1. The Art of the Blog—Maybe Your Most Important Marketing Tools Blogging on a regular basis will help you get traffic and generate new customers, especially if you optimize your posts for your target keywords and audience. Here are the top guided steps that will show you how to blog from any of the popular blog platforms successfully. 2. Why Your Website is Hurting your Business and How to Fix-it Did You Know that Your Website is a Marketing Tool | Nine Steps to a Better Website Optimizing Your website pages will help you rank for target keywords in Google and guide your site visitors along the right conversion path. Here you will learn how to optimize your website for findability, improved customer experience and increased sales. Not having a website is no longer an option. It is an essential business tool. It is an absolute Must. It is an absolute must NOW 3. Is Social Media Working for You? If Not, Why? Building a social media presence allows you to reach your target audience where they already are every day, and help bring traffic to your site. In this session, the packet will guide participants through a hands-on experience showing how to use social media tools.
Posted on: Fri, 05 Sep 2014 14:46:22 +0000
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