Your Biggest Social Media Fans Might Not Be Your Best Customers - TopicsExpress

Your Biggest Social Media Fans Might Not Be Your Best Customers (by Alexandra Samuel for Harvard Business Review) If you think your careful attention to social media analytics, monitoring, and customer relations means you know your customers better than ever before, think again. Rather than enlightening you about your customers, all that social media data may actually be misleading you—because it’s only showing you a narrow and atypical slice of your social media audience and your customer base. Read the full article via the link below.

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