Your education is your brand. Certain brands hold more value. Coca-cola can charge $2.00 for a can of soda, a store brand cannot. They taste mostly the same, but in the eyes of consumers, its not the same. Tap water is safe to drink, but bottled water and water purifiers still sell incredibly well. This is called branding; which is simply a way to describe perception. When you go to UCR, you will get a quality education. We have statistics and rankings that show UCR is a good school. But the perception is that its not a good school. Two job candidates. Candidate 1 is from UCR. Candidate 2 is UCLA. Everything else, including personality, is exactly the same. Both are the same gender, the decision maker has no ties with either school, and affirmative action/diversity hiring is not considered. Who gets chosen? UCLA candidate, EVERY TIME. Perception is subjective but it CAN hurt you, even if what is perceived is not entirely true. You all need to understand this before you enter the real world. Hard work, networking, and a sparkling personality wont cut it. There are factors beyond your control that effect your success, so dont be naive and think otherwise.
Posted on: Sat, 13 Sep 2014 20:00:01 +0000
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