Youtube preroll ads: If you’ve never had to click the “Skip ad” button, you’re probably pretty bored. Youtube preroll ads are a part of every consumer’s everyday life. Preroll ads work a little different from display or text ads. For instance, you are charged when the user clicks your ad or has watched 30 seconds of your ad (less if the ad is shorter). With text and display ad impressions, there’s no guarantee that the user actually saw the ad content. For preroll, the user is guaranteed to view the first 5 seconds and over 80% of consumers will watch the entirety of a 15 second preroll ad. Dealers that are not seeing success in cable advertising, should switch to youtube preroll ads. Every visit to your website can cost $12 to $20 when using offline media. However, using a preroll ad, the average price drops to around $2. Additionally, the cost per lead can be much lower since website visit is the result of deeper motivation. If you have an existing video ad, it is very easy to set up. First, upload the video to youtube in your public channel. Ideally this should be the same google account as your existing adwords account, if not, make a new adwords account. Then you can just create the ad and run it. Here are the technical requirements of video ads: The video must allow embedding. The video must be public. File format: AVI, ASF, Quicktime, Windows Media, MP4, or MPEG Preferred video codec: H.264, MPEG-2, or MPEG-4 Preferred audio codec: MP3 or AAC Resolution: 640x360 (16:9) or 480x360 (4:3) recommended Frame rate: 30 FPS Aspect ratio: Native aspect ratio without letterboxing (examples: 4:3; 16:9) Maximum file size: 1 GB Clickthroughs: A third-party click redirect or click command is acceptable. Banners can also run next to your preroll ads, and your remarketing banners will follow the leads generated from these campaigns as well. To Your Success, Kevin Drongowski Senior Account Manager Integrated PPC Questions? 425-780-2774 Call or text
Posted on: Fri, 17 Jan 2014 03:13:20 +0000
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