Youve been hearing it for a while now: The automobile dashboard will become ever more connected, and radio will need to adapt. Well, that future is NOW. Cars are rolling off assembly lines right now with Internet connectivity and streaming audio already on the dash, and AM/FM radio is just one of the options consumers have to get their entertainment and information on the road. The dashboard and connected car are changing consumer behaviors today. Learn what Apple, Google, and others have planned for the car, the ways technology impacts how users use their radio, and how your station must adapt in order to maintain your dominance -- and your revenue edge. At Convergence, coming up June 4-5 in Californias Silicon Valley, hear from a panel of experts in radio, technology, and online audio on how the connected car will impact ad dollars and how we sell. radioink/Article.asp?id=2795770&spid=24698
Posted on: Wed, 28 May 2014 13:42:56 +0000
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