a commercial for museum directors! :) technocracy in the art - TopicsExpress



          

a commercial for museum directors! :) technocracy in the art business a sponsored ad on facebook .) - - - - - - - - - - - it goes like: Im a museum director. I dont display art. I stage it. The building in which I work is not a building. Its a temple. A temple of dreams. Of fantasies. Of reality. Here, every visit becomes a journey. An unforgettable journey. Accompanied by colour, material, light. Im a museum director. I dont display art. I stage it. - - - - - - - - - - - how i see this: hes a museum manager, he doesnt display art, he wraps it into an environment, adds labels, keywords, associations ... hes marketing it ... hes trying to sell it ... his success is measured in numbers of visitors .. and not the quality of their experiences at the show .. his success is measured in the number of press publications not the content of those ... his success is considered his success not the artists ... and by temple he means an alienated environment where the visitor is forced to wow before thinking ... i say he should sell tv sets or vacuum cleaners at a mall .) https://youtube/watch?v=4WX3-OxZCEU&feature=youtu.be
Posted on: Mon, 06 Oct 2014 19:53:57 +0000

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