bit.ly/17lvpPp ‘Malaysia Tourism Aiming 36 Million Tourist By The Year 2020’ The World Tourism Organisation has declared Malaysia as the 9th most visited country in the world for the last three consecutive years since 2009 and it has also achieved another feather on its hat by becoming the tenth friendliest country across the globe as declared Forbes Online. What makes Malaysia so especial and to share tourism promotional activities in Nepal, Amran Abdul Rahman, director of Tourism Malaysia in a rendezvous with The Corporate Weekly Associate Editor Sujit Nath revealed how Malaysia became the hot destination for the tourists from all over the world. Excerpts: What is purpose your of visit in Nepal? This is for the first time I came to Nepal to get a first-hand experience of the market. Tourism Malaysia is doing market research in Nepal for the last 14 years and so far the response is good. I came here to welcome the people here to Malaysia under our promotional banner of ‘Visit Malaysia Year 2014’. A seminar was recently conducted on tourism on August 23 in association with the local tour operators. I look forward for a better relationship with Nepal in terms of tourism. How you rate Nepal as a market in terms of tourism? I think there is a great market in Nepal and its growing as compared to last year. An average Nepali tourist spends nearly 62,423.76 NPR, which is 2000 Malaysian Ringgit. Tourists from Nepal prefer to stay longer as compare to Indian tourists. So, the more they will stay — the more we will be able to generate the revenue. In Malaysia people more about Nepal than India because of its long association and common features in terms of lifestyle. But we are happy that response from Nepal and India is so far good. What category of Nepali tourists prefers Malaysia as their favourite tourist destination? Most of the Nepali tourists come with their family but we have seen in recent years that a large number of youngsters are also exploring Malaysia. In last six months from January to June there was a growth of 33.7 per cent Nepali tourist in Malaysia. This was a significant growth and we are happy that the market is growing. We are confident to serve our best to the Nepali tourist with utmost homely care. It’s our privilege to provide a comfortable stay in Malaysia. The banner ‘Visit Malaysia Year 2014’ seems inviting with its marketing strategy. Could you please elaborate on that? Well I must say it will be the year of fun and frolic with endless new day-night mesmerising shows. What added more zeal, is the scheduled Grand Prix, which is going to be the show stopper. We are expecting a large number of tourists from across the globe to witness the carnival. For the shopping lovers, we are organizing a big event under the banner of Malaysia Mega Sale festival where the tourists will get all kind of branded lifestyle items in a cheaper price. Malaysia tourism is doing a lot of promotional activities for Business and customized personal tourism. Could you share your views on the latest trend and response on Business tourism? It’s a high end tourism segment and the Malaysia Convention and Exhibition Bureau (MyCEB) — meant to deal with the business tourism — has a done a commendable job. There is a rise in the business meetings of some of the big corporate houses in the world. The other areas, which include customized personal tourism packages, are weddings, honeymoon, cruise, luxury tourism etc. We are getting good revenue in these segments too. Tell me something about the overall all tourism scenario in Malaysia? In 2011, Malaysia recorded 24.7 million tourist arrivals with tourist receipts totaling RM 58.3 billion. In 2012, the country’s tourist arrivals and receipts registered more than 25 million RM. The Malaysia Tourism Transportation Plan is targeting 36 million tourist arrivals and RM 168 billion in receipts by the year 2020. Kuala Lumpur was voted as the fourth best shopping city in the world and I am sure with other attractions which we have in Malaysia, we will be able to woo more tourists from Nepal and India.
Posted on: Wed, 28 Aug 2013 09:51:55 +0000
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