communities-dominate.blogs/ SMARTPHONE APP SECTOR METRICS - TopicsExpress

communities-dominate.blogs/ SMARTPHONE APP SECTOR METRICS 2013 Developer revenue . . . 10.2 billion dollars Live apps smartphones . 585,000 Smartph app downl . . . . 66.3 billion [TomiAhonen Consulting] Total smartphones . . . . . 1.4 billion at mid-year [TomiAhonen Consulting] Downloads per live app . 113,300 Downloads per smartph . 28.8 Revenue per download . . 15 cents Source: TomiAhonen Consulting on published industry data Aug 2014 This table may be freely shared Now lets split this up by enterprise/corporate smartphone sector and the consumer sector. Note the BYOD (Bring Your Own Device) development at the workplace makes these stats somewhat distorted but should still be reasonably good for the split out so we can then focus on the larger consumer market. SMARTPHONE ENTERPRISE APP METRICS 2013 Developer revenue . . . .1.1 billion dollars [TomiAhonen Consulting] Live apps smartphones . 47,000 [TomiAhonen Consulting] Smartph app downl . . . . 5.2 billion [TomiAhonen Consulting] Total enterpr smartph . . . 90 million at mid-year [TomiAhonen Consulting] Downloads per live app . 113,300 Downloads per smartph . 35.9 Revenue per live app . . . 24,500 dollars Revenue per download . . 22 cents Source: TomiAhonen Consulting on published industry data Aug 2014 This table may be freely shared SMARTPHONE CONSUMER APP METRICS 2013 Developer revenue . . . . 9.1 billion dollars Live apps smartphones . 538,000 Smartph app downl . . . . 60.9 billion Total consumer smartph . 1.3 billion at mid-year Downloads per live app . 113,300 Downloads per smartph . 28.5 Revenue per live app . . . 16,900 dollars Revenue per download . . 15 cents Source: TomiAhonen Consulting on published industry data Aug 2014 This table may be freely shared Now we can turn to see how those gaming revenues do, and compare to the ‘rest of consumer apps’ and now the truth becomes blatantly obvious. SMARTPHONE GAMING APP METRICS 2013 Developer revenue . . . . 8.2 billion dollars [Vision Mobile] Live apps smartphones . 135,000 [Vision Mobile] Smartph app downl . . . . 26.5 billion [Digi Capital] Total consumer smartph . 1.3 billion at mid-year [TomiAhonen Consulting] Downloads per live app . 197,100 Downloads per smartph . 12.4 Revenue per live app . . . 60,900 dollars Revenue per download . . 31 cents Source: TomiAhonen Consulting on published industry data Aug 2014 This table may be freely shared SMARTPHONE NON-GAMING CONSUMER APP METRICS 2013 Developer revenue . . . . 900 million dollars Live apps smartphones . 404,000 Smartph app downl . . . . 34.5 billion Total consumer smartph . 1.3 billion at mid-year [TomiAhonen Consulting] Downloads per live app . 85,400 Downloads per smartph . 16.2 Revenue per live app . . . 2,300 dollars Revenue per download . . 3 cents Source: TomiAhonen Consulting on published industry data Aug 2014 This table may be freely shared This is the massacre. This is how smartphone makers fail. This is the endless pit of despair. Let me put this into a carnage table so we can compare gaming apps vs non-gaming consumer apps in 2013. CARNAGE TABLE: SMARTPHONE CONSUMER APPS BY TYPE 2013 Item . . . . . . . . . . . . . . . . Non-gaming apps . . . . . . . Gaming apps Developer revenue . . . . 900 million dollars . . . . . . 8.2 billion dollars Live apps smartphones . 404,000 . . . . . . . . . . . . . . . 135,000 Smartph app downl . . . . 34.5 billion . . . . . . . . . . . . 26.5 billion Downloads per live app . 51,900 . . . . . . . . . . . . . . . 119,800 Downloads per smartph . 16.2 . . . . . . . . . . . . . . . . . 12.4 Revenue per live app . . . 2,300 dollars . . . . . . . . . . 60,900 Revenue per download . . 3 cents . . . . . . . . . . . . . . . 31 cents Source: TomiAhonen Consulting on published industry data Aug 2014 This table may be freely shared You can see the dramatic difference. Gaming is quite a healthy app category, with plenty of profit potential. In fact the 10 biggest revenue-earning apps in 2013 were all games said App Annie. Most of the millionaires in apps are from gaming. But look at the opposite end on that table, the despair if you don’t do games or enterprise apps. Then its hopeless. 75% of apps are in this category of misery. And remember now, these are still averages, the median is always worse for these... If the median for all app developers was 400 dollars and the difference between game developers and the rest is this stark, the median income for the non-gaming developers must be under 100 dollars but I don’t have enough data to be able to calculate that at this point.

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