(cto) The Philippine national men’s basketball team may have not gone home with a trophy in the FIBA Basketball World Cup in Spain, but Filipinos somehow still have an award to brag about after the tournament. FIBA has given the Philippines the Most Valuable Fan (MVF) Best Country Award as a reward to the Filipinos’ passionate support to Gilas Pilipinas, the basketball body announced on Sunday. FIBA counted the fans’ social media activity (“associating their Facebook, Twitter, Instagram accounts, using the hashtag #Spain2014″) as a basis for awarding the individual Most Valuable Fan, which went to a certain Ismael Panadero from Spain. All points scored by fans rooting for the same national team were then accumulated to determine the winner of the MVF Best Country Award which went to Gilas Pilipinas. As a tribute, FIBA played a video featuring Filipinos during the halftime break of the final between Team USA and Serbia. “Through MVF, FIBA used the full spectrum of digital and social media tools to maximise the awareness of its flagship event prior to it tipping off,” FIBA said in a release. “This ultimate and innovative digital experience provided basketball fans from around the world with a platform on which they could express their passion for their national team and where they made history while competing against other fans. The campaign was a part of FIBA’s commitment to developing state-of-the-art entertainment campaigns where fans are at the heart of all activities.” Gilas Pilipinas had a memorable World Cup campaign where it notched its first victory on the world stage after 40 years. youtube/watch?v=A_pcwRg1C4Q -mS
Posted on: Mon, 15 Sep 2014 13:28:16 +0000