hey Marc and Lowell, i was listening to The Marc & Lowell Show PP54, and what you guys might not remember about the BK Chicken Fries was the ad campaign that came with it. they created a fictional chicken headed mask-wearing hard rock band to pitch the product in a series of commercials. the bands name was...Coq Roq. they even created a website for the campaign called coqroq and it was featured in the ads on TV and in the stores. a lot of people know that Coq is French for chicken [as in coq au vin], but im pretty sure the average 11 year old watching the commercials did not. [another one of the ads had a tag line for the unique serving box that was a salacious voice over saying NI-i-i-ice BOX!]
Posted on: Thu, 07 Aug 2014 20:31:02 +0000
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