leica recreates 35 historic images to celebrate 100 years of photography leica recreates 35 iconic images to celebrate 100 years of photography all images courtesy of F/Nazca saatchi saatchi in celebration of their 100 year centennial and the opening of their gallery in sao paulo, brazil, leica has worked with brazilian agency f/nazca saatchi saatchi for ‘100‘, a two minute campaign which recreates 35 famous photographs from history. the advertisement sees legendary static frames — dorothea lange’s poignant ‘migrant mother’, annie leibovitz’s much-loved portrait of an intimate john lennon and yoko ono and the always-haunting ‘unknown rebel of tiananmen square’ by jeff widener — back to life. the production underscores the influence of the german camera brand and marks their role as a leader in the movement of photography as a creative medium, forever changing the relationship of humanity with this art. as the advertisement’s narrator remarks about leica, ‘we didn’t invent photography, but we invented photography.’
Posted on: Sat, 04 Oct 2014 02:01:19 +0000
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