nd then shipping fake products to unsuspecting salon customers. Ofer Tal explains, “Genuine Moroccanoil products are made with an exclusive high-tech formula that blends traditional processes with a highly innovative manufacturing technique discovered in Israel. Imitators simply fall far short of our products’ results and purity.” Argan Oil: MOROCCANOIL Practices Purity In Processing Every Moroccanoil product is made with the company’s signature Argan Oil. Moroccanoil pioneered the use of Argan oil as an active haircare ingredient in its five-product line: Moroccanoil Treatment, Moroccanoil Hydrating Styling Cream, Moroccanoil Intense Hydrating Masque, Moroccanoil Intense Curl Cream and new Moroccanoil Gold Glimmer Shine. This unique oil is delicately expressed from the Argan tree nut, which only grows in two specific areas of Morocco: the Anti-Atlas Mountains and the semi-arid Souss Valley. View the product line here. A powerful antioxidant, UV protector and free.radical neutralizer, Morroccanoil’s proprietary Argan oil blend is rich in vitamins that strengthen the hair and increase its elasticity. Ultra-light, it is instantly absorbed by the hair for a natural, silky finish and brilliant shine without residue. It also restores over-processed hair damaged by environmental factors and chemical procedures. Remarkably, it can be used as a revitalizing treatment, as well as to style and protect hair. What separates Moroccanoil from its imitators is an exclusive manufacturing technique and how the precious oil is processed and handled. And only Moroccanoil products are made and refined in Israel--a country with one of the highest manufacturing standards in the world—at a state-of-the-art facility that expertly preserves the integrity of the oil’s nutritious components— including Omega 6 (polyunsaturated fatty acids), and antioxidant vitamins A, C and E. The final product is world-class with the highest purity and integrity. How to Spot Genuine MOROCCANOIL® At A Glance To ensure that salons and consumers are purchasing and retailing true Moroccanoil, Ofer advises, “Look for the bright turquoise blue label with the large copper “M” in the Moroccanoil® logo. It’s the only genuine Moroccanoil.” **Courtesy of BEHINDTHECHAIR.COM
Posted on: Wed, 28 Aug 2013 17:50:28 +0000
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