powers of PR in Building Brands -PR creates the environment for brand activation, brand exhibition, brand education and brand after sales-services. - PR helps to create brand understanding & education and also build customer loyalty to the brand. Most people hardly believe what they see in adverts, but attach more credibility to what is communicated through PR. - PR can be effectively used to mitigate and manage brand related crisis. -- PR shapes opinion, inspire action and change perspectives about brands. -PR in a way strategically helps the company to hold on to its brand promise, credibility and consistency. -PR is about building perception and managing reputation. It is the bridges that connect brand with customers.it builds the relationship and sustain the perception. -PR places more emphasis on two way communication, that is, it completes the communication cycle by ensuring feedback form customers to ascertain brand experience and value. -PR enforces strong and constructive relationship between the company, brand and customers, suppliers and dealers and to a larger number of interested publics. -PR includes a variety of programs to promote and protect a company brand image. It analyses market trends and predict likely consequences to brand image and equity.
Posted on: Fri, 13 Sep 2013 21:02:12 +0000
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