summer 2013 Master of Business Administration- MBA Semester 1 MB0039 –Business Communication- 4 Credits (Book ID: B1622) Assignment- 60 marks Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Q1. Communication skills are of utmost importance in managing information and technology in any organization. List the characteristics of communication and discuss the seven barriers to effective communication. ( characteristics- 3 marks, barriers- 7 marks) Answer : The real meaning of communication is getting the receiver and the sender tuned together for a particular message. Communication takes place when one person transfers some understandable data to another person. It also includes the exchange of thoughts, opinions, sentiments, facts, and information between two or more persons. Feedback is very important as it assures that your message should be properly conveyed to the receiver. Characteristics of an effective communication system are as follows: - 1. Completeness - The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. A complete communication has following features: Complete communication develops and enhances reputation of an organization. Moreover, they are cost saving as no crucial information is missing and no additional cost is incurred in conveying extra message if the communication is complete. A complete communication always gives additional information wherever required. It leaves no questions in the mind of receiver. Complete communication helps in better decision-making by the audience/readers/receivers of message as they get all desired and crucial information. It persuades the audience. 2. Conciseness - Conciseness means wordiness, i.e, communicating what you want to convey in least possible words without forgoing the other C’s of communication. Conciseness is a necessity for effective communication. Concise communication has following features: It is both time-saving as well as cost-saving. It underlines and highlights the main message as it avoids using excessive and needless words. Concise communication provides short and essential message in limited words to the audience. Concise message is more appealing and comprehensible to the audience. Concise message is non-repetitive in nature. 3. Consideration - Consideration implies “stepping into the shoes of others”. Effective communication must take the audience into consideration, i.e, the audience’s view points, background, mind-set, education level, etc. Make an attempt to envisage your audience, their requirements, emotions as well as problems. Ensure that the self-respect of the audience is maintained and their emotions are not at harm. Modify your words in message to suit the audience’s needs while making your message complete. Features of considerate communication are as follows: Emphasize on “you” approach. Empathize with the audience and exhibit interest in the audience. This will stimulate a positive reaction from the audience. Show optimism towards your audience. Emphasize on “what is possible” rather than “what is impossible”. Lay stress on positive words such as jovial, committed, thanks, warm, healthy, help, etc. 4. Clarity - Clarity implies emphasizing on a specific message or goal at a time, rather than trying to achieve too much at once. Clarity in communication has following features: It makes understanding easier. Complete clarity of thoughts and ideas enhances the meaning of message. Clear message makes use of exact, appropriate and concrete words. 5. Concreteness - Concrete communication implies being particular and clear rather than fuzzy and general. Concreteness strengthens the confidence. Concrete message has following features: It is supported with specific facts and figures. It makes use of words that are clear and that build the reputation. Concrete messages are not misinterpreted. 6. Fully solved only rs 500/sem or rs 100/question paper , smu solved assignment available for mba ( I,IInd, IIIrd ,IVth sem) summer 2013 7. call us on 08273413412, or mail us computeroperator4@gmail Q2. Non-verbal communication can have a greater impact than verbal communication and is ambiguous. List and explain the various types of non-verbal communication in brief. ( Listing- 2 marks, explanation- 8 marks) Answer : The types of interpersonal communication that are not expressed verbally are called non-verbal communications. The list of types of non verbal communication is given below: (1)Body Movements (Kinesics) (2)Posture (3)Eye Contact (4)Paralanguage (5)Closeness or Personal Space (Proxemics) Fully solved only rs 500/sem or rs 100/question paper , smu solved assignment available for mba ( I,IInd, IIIrd ,IVth sem) summer 2013 call us on 08273413412, or mail us computeroperator4@gmail Q3. Written messages must be as readable as possible. Discuss the two broad principles of writing. Explain the three stages of writing methodology in detail. ( Principles- 3 marks, writing methodology- 7 marks) Answer : Business affects everyone. If you don’t end up in a business-oriented occupation, you will certainly have to engage in business as a client or customer. Skill in business writing is also a valuable asset for job-seekers. Businesses in almost every field need skilled writers. There are many principles and stages in writing. Basic principles of writing : 1. CLARITY AND CONCISENESS : Fully solved only rs 500/sem or rs 100/question paper , smu solved assignment available for mba ( I,IInd, IIIrd ,IVth sem) summer 2013 call us on 08273413412, or mail us computeroperator4@gmail Q4. There are various techniques of reading out of which SQ3R is most popular. How will you apply it while reading and research? ( SQ3R meaning- 2 marks, Application/explanation- 8 marks) Answer : Meaning of SQ3R : SQ3R is a tried and tested study strategy. It not only helps us to understand and remember but can also help us to identify the information we need to write an assignment. SQ3R is an active reading exercise that is designed to help us get a fuller understanding of your reading materials. We will need to keep a pen and some paper on hand to use this method. SQ3R is an acronym for survey, question, read, recite, and review. SQ3R is an effective active reading strategy to better understand written content. It’s also a great way to empower students who struggle concentrating on text. Additionally, students utilizing SQ3R have an easier time recollecting what they’ve read since they review content several times in multiple ways. Fully solved only rs 500/sem or rs 100/question paper , smu solved assignment available for mba ( I,IInd, IIIrd ,IVth sem) summer 2013 call us on 08273413412, or mail us computeroperator4@gmail Q5. Advertisements are used by the organizations to communicate with prospective customers. What is the meaning and objectives of corporate advertising? Discuss with examples. ( meaning-2 marks, objectives- 5 marks, examples- 3 marks) Answer : Meaning of corporate advertising : Corporate advertising is a promotional strategy that is designed to not only interest consumers in products and services offered by the company, but also to cultivate a positive reputation among consumers and others within the business world. The focus of corporate advertising is on the company itself, with the attention to the products produced by the corporation being a byproduct of the advertising effort. This type of corporate marketing is often employed along with advertising campaigns that are directly focused on the goods and services produced by the company. The main function of corporate advertising is to generate and enhance a sense of confidence and appeal among vendors and consumers. Depending on the exact nature of the corporate marketing approach, the advertising may also be developed with an eye of enhancing the reputation of the company among its peers in a community or within a given sector of the marketplace. In any application, the idea is to build the most agreeable public image for the corporation as possible. Fully solved only rs 500/sem or rs 100/question paper , smu solved assignment available for mba ( I,IInd, IIIrd ,IVth sem) summer 2013 call us on 08273413412, or mail us computeroperator4@gmail
Posted on: Tue, 16 Jul 2013 06:06:05 +0000