the bioogy of ideology - how ingrained aversive vs appetitive - TopicsExpress

the bioogy of ideology - how ingrained aversive vs appetitive orientation influences - even determines - our political preferences. authoritarians use this understanding to manipulate populations - for a long time now advertisers/politicians cater messages to appeal to a particular kind of person and win their trust by pushing the right buttons. rather than trick or dominate, how can we as individuals and as a society use this information to empower and to improve harmony, tolerance and well-being? how do we temper the tendency of aversives to control society based on fear? how can we shake the complacency of the appetitives? how can we have a society where both thrive without doing so at the expense of the other (and at the expense of those that fall outside of either camp)? motherjones/politics/2014/04/inquiring-minds-john-hibbing-physiology-ideology

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