when arbitron or nielsen releases audience and viewership research - TopicsExpress

when arbitron or nielsen releases audience and viewership research results american radio people start working out ways of doing better in the next research…in uganda…it is the other way round…they will spend time arguing until the next survey…and they will trail again…and the story goes on and on and they will accuse synovate/ipsos of being biased etc…amazing…it shows then that underdevelopment in africa is not just about leaders.it is about mindset and i wonder when that part will be sorted because even those who have been exposed to the highest level of education will treat a clearly diagnosed illness as witchcraft instead of pursuing the logical therapy presented to them by medical practitioners…

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