why is hello uganda doing better than kampala sun in the research - TopicsExpress

why is hello uganda doing better than kampala sun in the research that i have been discussing, i have been asked by inbox...well i need to ask readers but if i was to assume from a product point of view, i think kampala sun 1.is too upmarket...(i call it the goat race club) 2.is a bit academic in style...however it suits the market i assume it is going after...hello uganda 1.is more accessible across markets (up,down,middle etc) 2.it benefits from a vast network of redpepper sources that are as informal as the security intelligence that exists in uganda...3.it is also braver (pepper publications take more risks because they own the business...the results if the risks go well can be hugely rewarding...yet if they go bad can be terrible.) i doubt whether vision group could take those risks even if they were true because of all sorts of other factors...

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