近日國外媒體報導, AOL 欲以 3.75 億至 4.25
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酷哥康sir談行銷
近日國外媒體報導, AOL 欲以 3.75 億至 4.25 億美元的價格,收購美國視頻廣告公司 Adap.tv。AOL 收購 Adap.tv 的金額是否合理?見仁見智。目前 AOL 最穩定的收入來源是橫幅廣告業務為主的 Ad,收購 Adap.tv 後,若能幫助 Ad 將橫幅廣告業務,拓展至價格更高的視頻廣告領域,對 AOL 而言就十分划算。 wretch.cc/blog/kangjim/12424937
Posted on: Mon, 22 Jul 2013 03:07:03 +0000
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