重遇CU BBA x PG 大師兄、華特迪士尼公司大中華區主席張志忠先生 (Mr Stanley Cheung)@香港中文大學新聞及傳播學院，講題為「 在中國構建華特迪士尼公司，打造迪士尼品牌」 Key learnings: (1) bringing international brands to life with local culture adaptions and deep-diving of consumer insights (2) Making great quality products at affordable prices and assuring them being able to reach a widest possible audience (3) Continuously reapplying the gists of Disney Business (i) the Brands; (ii) strategic IP management and protection; (iii) making movies for IPs; (iii) cross platforms; (iv) tell the great stories in the Disney Way (v) leveraging on only on the culturally relevant contents (iv) turning waiting time into some other entertaining time - subjective time and objective time (*) building great brands with your full hearts and making them full of hearts - entertaining the world with hearts!
Posted on: Sat, 30 Aug 2014 11:27:45 +0000
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