“The advent of political posters may seem like a sharp break - TopicsExpress

“The advent of political posters may seem like a sharp break with the original function of posters (promoting consumership). But the historical conditions which produced posters first as commercial advertising and later as political propaganda are intertwined. If the commercial poster is an outgrowth of the capitalist economy, with its need to attract people to spend more money on nonessential goods and on spectacles, the political poster reflects another specifically nineteenth- and twentieth-century phenomenon, first articulated in the matrix of capitalism: the modern nation-state, whose claim to ideological monopoly has as its minimal, unquestioned expression the goal of universal education and the power of mass mobilization for warfare.” Susan Sontag, 1970

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