6. The Street Team Strategy Today’s artists are more connected with their fans than ever. In these days of social networks, word of mouth is many times more powerful than it’s ever been. Every fan you have is connected to many more people, and sometimes, all you have to do is ask in order to get their help in spreading the word. In the past, a street team was all about putting fliers in coffee shops, but today, with the web, they can distribute your music to new fans, get the word out about your shows through their social networks, or even get people to sign up to your mailing lists. The key to a successful street team is to be explicit in asking what it is you want them to do. Then, be sure to give them the tools that they need to be successful. And of course, reward them for their help. If you need some practical advice on how to create and manage a street team.
Posted on: Tue, 02 Jul 2013 02:10:57 +0000
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