7 Prospecting Tips to Keep Your Pipeline Full Its important to keep current clients happy, so you can get their repeat business and referrals. But that wont get you all the future business you need. You still have to bring in new customers. So you still need to prospect! Here are some tips that will keep the pipeline full: 1. Engage in prospecting every day. No matter whats happening in your business or your life, spend time each day prospecting. To succeed at prospecting, you need to be consistent. 2. Choose a prospecting approach you like to do. There are many prospecting approaches — cold calling, direct mail, emailing, blogging and social networking, and face-to-face meetings, conferences, and events. Theyre all good, but you cant devote equal time to them all. Pick the one approach you enjoy doing most and put the majority of your time and effort into that. 3. Keep at it. The only thing that always works with prospecting is persistence. Make cold calls to the same number of prospects at the same time each day. Keep to a regular schedule of direct mailings and emails. If blogging and social media is your thing, work on writing posts every day. All the blogs you post stay out there, working for you even when youre not. If face-to-face is your strength, scope out the business groups you can join in your area, such as the Chamber of Commerce. Keep an eye out for industry conferences you should attend. Think about organizing or sponsoring your own event, such as a workshop, a seminar, or an open house. 4. Ask for help. If a prospect you contact isnt a good lead yet, ask them if they know someone who might need your services or products. If youve made a positive impression through your contact, most people will be glad to help you if they can. 5. Stay motivated. There is no magical approach to finding new business. Prospecting takes time and effort. So the trick is to stay motivated. Remember how vital it is to keep your pipeline full. Remind yourself that the most important time to prospect is when youre busy. You dont want to wait until business slows down. 6. Follow up. Get back to everyone who is the least bit warm. Just be sure to let some time pass, so you dont come off as an annoyance. 7. Keep a positive attitude. To acquire customers, you need to attract them. Being positive pulls people in. Negativity is always a turnoff. As long as you have a decent pipeline, you have a healthy business. Keep prospecting, be patient, and youre sure to keep your business humming. Heres to your continued success bringing in new clients, as you keep putting together your best year ever... Enjoy a great month!
Posted on: Tue, 20 Jan 2015 18:55:26 +0000
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