According to a Q4 2013 study, emails sent by Experian Marketing - TopicsExpress

According to a Q4 2013 study, emails sent by Experian Marketing Services CheetahMail clients that included coupons saw more success than those with no coupons. Email campaigns that offered recipients a coupon had a 34% higher unique click rate and a 14% higher unique open rate. In addition, transaction rates saw a 27% lift. Read more: emarketer/Article/Not-Happy-with-Your-Email-Metrics-Include-Coupon/1010683

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