Again, the $99 on contract iPhone 5c is not cheaper than buying a year old iPhone like Apple used to sell, but it may be perceived as cheap. The colors it comes in don’t do it any favors. They scream PlaySkool souvenir kid’s toy — the opposite of sophistication. Considering Apple has become one of the world’s most valuable companies by selling sophistication to those who can afford to pay a high margin, this is risky business. But rather than try to mitigate the perception of the iPhone 5c as cheap, Apple’s $29 colored rubber cases make it even worse. They’ve been promoted in eye-bleed color combinations like a green phone with a pink case.
Posted on: Thu, 26 Sep 2013 23:31:30 +0000
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