Beacon Interfaith Housing Collaborative Project: Visual rebranding and accompanying Brand Standards/Usage Manual. Purpose: Maximize awareness for its mission to end homelessness in the Twin Cities with a more current, relevant “look and feel”, to communicate the organization’s purpose and enhance awareness, interest and action. Solution: Workshop – Begin the creative process with an interactive visual brand working session attended by representatives from each of the 50 organization-supporting faith institutions. This workshop was initiated to facilitate visual direction consensus and was highly successful Logo Treatment – Apply the agreed-upon workshop direction to a bold, multi-denominational, iconic symbol for “housing” as the organization’s logo (representing all congregations and their shared mission) Brand Tool Box – Establish color palette, fonts and imagery to best represent the organization Outcome: Brand was applied to all media formats Several branded marketing elements were created by UNO: stationery system, collateral/brochures, events communications, promotional items, annual report, web landing page and posters
Posted on: Tue, 05 Aug 2014 21:19:05 +0000
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