Brands are under more pressure than ever to deliver responses to - TopicsExpress

Brands are under more pressure than ever to deliver responses to customer-service queries and complaints on Twitter, according to new research from Lithium Technologies. Do you always respond to customers within the hour? If not, you might want to start doing so pretty quickly, as apparently 60% of people within the study said they would take ‘unpleasant actions’ to express their dissatisfaction with the lack of response from a company. Ouch! Better get tweeting then...

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