CEO of Vidicom, Christy Ferer, is always looking for opportunities - TopicsExpress

CEO of Vidicom, Christy Ferer, is always looking for opportunities for brands to connect with consumers. In recent news, AOL has decided to utilize Gravity, a software start-up that tracks users to show them ads and content tailored to them. Christy Ferer thinks brands will be more likely to reach their target audience by having ads on AOL now that they have acquired Gravity’s technology. This could greatly increase brand awareness as well as sales. What are your thoughts on technology that tracks users for advertisement purposes? Let Vidicom know with a comment! blogs.wsj/digits/2014/01/23/aol-buys-software-startup-gravity/

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