Campaign Spotlight: When ASICS signed up to sponsor the LA - TopicsExpress

Campaign Spotlight: When ASICS signed up to sponsor the LA Marathon just weeks after Toyota dropped out, Allison+Partners was given a mere 45 days to plan and execute an extraordinary campaign. The team first had to drive awareness of the LA Marathon, which pales in comparison to the notoriety of its peers—and engage stakeholders and influencers to celebrate ASICS, an Irvine-based company, as a hometown hero. buff.ly/1s4MRlI

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