Case Organisation: Sony Corporation Please read attached case study as useful background context. Assignment Question “Critically evaluate the ‘One Sony’ strategy effective from April 2012” Students could adopt a number of different approaches but are advised to develop a critical argument in depth and detail. For example, students could consider focusing on one or more of the following: • The extent to which the strategy fits Sony’s current capabilities to external challenges or leverages resources to achieve long term goals • The rationale of this strategy at business unit and corporate levels • The suitability, feasibility and/or acceptability of specific strategic decisions arising from the new strategic direction • Implementation implications and issues
Posted on: Sat, 08 Mar 2014 03:49:38 +0000
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