Contrary to the popular notion that digital technology will democratize the market for musicians, filmmakers, and authors, giving everyone an equal shot at being recognized, Elberse said in reality, that’s not likely because of the increasingly high cost to break through the clutter. “In fact, digital technology will probably create bigger blockbusters and bigger superstars,” she said. “In many ways, everyone has a shot, but only so many people will win, and it tends to be the ones that have the biggest resources behind them. Reaching the top is probably going to be even harder.”
Posted on: Tue, 08 Oct 2013 11:29:46 +0000
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