Dont Ignore The Internet. Online research is king, and small business owners simply dont normally recognise its importance. Even a business that has nothing to do with the online world can find its reputation smeared across the internet. Your business may not rely on the internet, but your customers and your competitors go online. What are they saying about you? The first step is to do a bit of online research yourself. Google both your name and your Companies name and see what comes up. Chances are you will be surprised with the results. Know What You Control. When potential customers ask to know more about your business, it may seem sensible to refer them to online review sites. Dont do it. Simply stated, you cant control what people say about you on those sites. A business will never buy a billboard and let others write on it says Zammuto. A better course of action: focus on improving your ranking in Google search results. Post articles with information, useful content that helps your customers. Share your expertise and make yourself a trusted resource for your customers. It may take a bit longer, but the results will be worth your effort. Guard Your Own Reputation. You could pay a reputation management Company, or you could save a lot of money and use free tools and services to help you track your Companies. Google alerts is an example. If you choose to hire a reputation management Company, avoid any Company that creates mulitple twitter accounts and microsites to flood the web with good feedback and positive content about your Company. Google frowns upon those dubious tactics, and you risk a precipitous fall to the bottom of the research results rankings.
Posted on: Tue, 25 Nov 2014 10:42:06 +0000
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