Every now and then you hear about a California city trying to - TopicsExpress

Every now and then you hear about a California city trying to rebrand itself. South Central LA, youll recall, is no longer South Central but South LA - a move intended to redirect the public conversation away from crime and poverty. Well, now the City of Santa Clara is responding to a push from local alumni from Harvards Business School and doing the same. bit.ly/1icKjy8 Can cities effectively reinvent themselves with a marketing plan? Let us know what you think!

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