[Excerpt by Megan Myers, at MarketingProfs:] In this article, youll learn... - How the playing field is changing for your sales teams and what you can do to evolve. - How content marketing can impact sales decisions. - What you can do to learn more about your prospects. New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams. Although strong sales tools are important, heightened focus needs to be placed on changing the sales and marketing approach to better understand the prospect, and in turn, create a more personalized approach. How you connect with your prospects can ultimately have an impact on meeting sales goals. The following are four key points you need to know to improve your sales approach... [Read more:] marketingprofs/articles/2013/12019/improve-sales-change-your-marketing-approach-not-just-your-tools
Posted on: Mon, 11 Nov 2013 21:37:52 +0000
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