FOR GEOGIE O. she gonna Rap. Note from Ryan Lewis: It seems like when a music video comes out, the title that receives all of the credit and travels with a film is that of the director. Its as though the director is the artist or creator of the music video, when in reality a music video is first a written treatment, produced (putting together ingredients like actors and locations), shot and directed, cut on the editing board and finally color graded. The music might be fine tuned and scored specifically for that film. There are so many variables that are completely equal if not sometimes more complicated than directing, its a shame that so much credit comes down to whoever fulfills that position. A director wouldnt have shit to direct without a producer. A producer would have nothing to produce without a writer, and so forth. For our team, I think its even more complicated because roles tend to cross over. We simply dont work within the conventional hierarchy of the film industry (director, producer, etc.) Sure, people have concrete pre-defined roles based on their expertise, but our team has the remarkable ability to wear multiple hats. Cant Hold Us was a video that showcased this well. After three months of shooting, finally getting to those last few frames where you reveal the credits, its a tense moment. There isnt exactly a sensible way to do it, if were trying to fit people into classic film roles. It leads me to the point that although we do our best to give people titles, this was a video fully created by seven individuals at the forefront. Take any of those people out of the equation, youd be watching a very different video. I write this in hopes that you dont fall under the illusion that one person creates a music video, particularly at the Macklemore camp. We are constantly challenging and enhancing each others ideas and I take pride in believing thats the reason we make great videos. - Ryan Lewis
Posted on: Thu, 27 Nov 2014 09:19:42 +0000
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